Energetic, free-spirited and with a sharp sense of humour, Tim Darmenov brings a playful, can-do attitude to commercial direction and visual storytelling.

Hailing from Ukraine and now working in the UK, he has built a body of work across gaming, technology, beauty, and consumer brands, including Apple, iPhone, L’Oréal, Xiaomi, Bethesda, The Elder Scrolls, Wargaming, World of Tanks, ZeniMax, Garnier, Colt, S&R Garage, Perenio, and noon.

Tim specialises in commercial direction, CGI & 3D, AI-driven workflows, and brand storytelling. His work combines bold visual ideas with creative camera movement, smart VFX, and a strong sense of timing and comedy. He approaches every project by identifying the core idea and finding the most effective way to bring it to life — whether through live action, CGI, virtual production, or AI.

His career began in editing, moved into 3D, and eventually led to directing. That hands-on background allows him to move comfortably between creative and technical disciplines, often taking projects from concept through to final delivery. He writes, directs, and edits his own work when the project calls for it.

In recent years, Tim has integrated AI into his creative and production workflows as a practical tool rather than a gimmick — using it to explore ideas, develop visuals, and find new ways to produce ambitious work efficiently.

His approach is energetic, precise, and solution-driven: when a production presents a problem, he looks for a creative way through it. The result is work that aims to be visually distinctive, technically smart, and above all, enjoyable to watch.

Recognised at UK Young Lions 2026 — Film, Runner-Up, for an AI and mixed-media entry.