Luisa Kracht is a bold director whose work blends intelligent humor, emotional depth, and visually striking aesthetics.
Her storytelling is defined by a unique ability to balance wit and sincerity, all while delivering powerful visual narratives that resonate across cultures.

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Luisa began her directing career in 2001 with the impactful Nike Campaign “The Day the Stadium Spoke” for Boca Juniors, winning a Cannes Lions award . In 2017, her Argentina Tourism Campaign “5 Places” earned a Bronze in Film at Cannes Lions , along with Gold Awards at El Sol and El Ojo de Iberoamérica , reinforcing her reputation as a director capable of crafting work that is both culturally rich and globally relevant.

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With an international reach across Europe, the US, and Latin America, Luisa has collaborated with top-tier agencies such as David, Wieden+Kennedy, Innocean, and Ponce Buenos Aires , among others. Her diverse client list includes major global brands like WhatsApp, Facebook, Netflix, Hyundai Genesis, Coca-Cola, McDonald's , and many more — each project showcasing her versatility and creative command.

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Beyond her commercial success, Luisa continues to explore new storytelling formats, from branded content to documentary-style narratives, always with the same signature style: a mix of bold visuals, sharp wit, and deep emotional insight.

Her work not only captures attention — it sparks conversation.